It involves various channels: Digital marketing involves using various channels like search engines, social media, email, websites, and mobile apps to promote products or services. Here are some key points that explain what digital marketing is:ĭigital marketing is a way of reaching a larger audience: With the increasing number of people using digital platforms, digital marketing has become an effective way to reach a wider audience.

Related articles: Did KFC Singapore just make fried chicken NSFW? Winner winner chicken dinner.Digital Marketing in simple words means promoting products or services through digital channels like search engines, social media, email, and other online platforms. Since then, Actstitude has garnered experience through working with clients from different sectors, and helped to construct social media platforms for FMCG, F&B and malls across Malaysia and Singapore. In a statement to MARKETING-INTERACTIVE, co-founder and group managing director Alvin Kok said there was a need to expand its services as its clientele in Singapore mainly focuses on FMCG and mall digital or social media marketing. Just over 2 years ago, Actstitude revealed that it had bought a 55% stake in photo and video production agency Brand Artistry to fulfill its need for real-time content marketing.

“Moving forward with this new partnership, we intend to strengthen BHC’s social media presence with the use of creative and cutting-edge ideas,” Fung added.Įstablished in 2016, Actstitude is a social media agency that specializes in developing social strategies for social media and community management. “We are excited to be a part of BHC’s grand introduction into Singapore and hope to elevate the brand to greater heights,” said Fung Wai Cheen, the account director of Actstitude. This comes shortly after the brand opened its first outlet in Singapore this year.ĭon't miss: MY-founded social agency Actstitude buys 55% stake in SG-based Brand Artistry It will also come up with strategies to build awareness on the brand’s chickens, Korean street dishes and other offerings. BHC (Better & Happier Choice) Chicken Singapore has appointed social media agency Actstitude as its social media retainer agency in efforts to bolster its social media presence in the market.Īctstitude will be in charge of content development, social media strategies and digital campaigns that are focused on increasing engagement and reach to BHC’s customers.

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